The Thin Omelette Marketing

Kannan Ran a shop in Korukupet , his speciality is a stand alone Sandwich shop , where he sold big fat omelettes placed inside salted bread and toasted to golden brown with spicy green chutney. There was none to match the taste of fat omelette sandwich. People swarmed to his shop to grab a bite.

As days and weeks went by , there were 10 other shops selling the same omelette. As a result , Kannan’s Customer market share plummeted like nokia’s and lost significant amount of revenues to other competitors. Thus losing both customer and revenue market share, which is just consequent.

Kannan had the knack of mixing ostrich and hen’s eggs blending it together to bring in a unique combination , The blended yolk gave a different taste , making it something different. However , people started mixing various bird’s egg yolk and came up with different varieties and marketed it by flashing

“ Blended England Omelette” — The word England was just to attract people with a European name.

Kannan did not plan his road map — This is called becoming obsolete.

Kannan , thought of an idea , he needed a new audience to sell his new product. The Thin Omelette. He immediately scanned the locality and studied the kind of people who visited his stalls , couples and more than three people visiting had atleast one or two person not having the omelette , because its rich in fat.

He decided to see whats the size is , and that made close to 50% of the total people who visited his place. The next day he promoted his low fat thin omelette — This is called opportunity sizing , Segmented marketing and innovation.

The neighborhood ladies and the calorie conscious women flocked to kannan’s place , business was back again , and he won back his revenue market and customer market share , all this he did it without leaking out the secret , was very aggressive and took the market by storm — This is called market blitz.

The other group who competed with kannan , was strategizing , tried to get consultant companies to work for them and brought out Mid sized omelette. This flopped big time , as there were only two categories — The hoggers and the diet maniacs. This is called bad product idea and wasting time.

Now , Kannan is working on converting his sandwich stall to a dating place . This is called product lifecycle management ,move it to a completely different tangent.

Do you want to have the ability to be like Kannan in building a strong marketing strategy and product lifecycle with advanced marketing methods?

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Cheers!

Ganesh