The 21st Century Marketeer
#Datascience #DigitalMarketing #CVM #MachineLearning
Why Marketeers need to understand Data Science , Digital Marketing & Customer Value Management.
A couple of years back , one of the CEO’s from a large telecom company was speaking to me on how he is struggling to get his Marketeers to build a robust plan encompassing Data science, Digital Marketing and Customer Value Management.
He explained to me the challenges on how each person from his department are immune to learning new skill or trying to understand what the other function is trying to do , He further added , he doesnt expect them to be skilled in everything but, rather understand what other functions or new technologies can help.
He is not alone , in fact Marketing has evolved to a stage where the marketeers own up a part of every function to ensure their products reach the market , and subsequently have more returning customers.
For example , a person who was good at marketing, did not understand how to utilize digital marketing and digital transformation methods to speed up process and customer journey , the Data scientist was limited to coming up with meaningful insights, the CVM or customer value management Manager was more focused on running campaign and churning out products. All three are good at what they do , but the synergy between the three is the need of the hour and how it can help shape up the overall organizational strategy is pertinent.
We need “21X FINESSE MARKETEERS” who can understand the nuances of all three ,
To alleviate this challenge , The 21st Century Marketeers or 21X Marketeers need to have expertise or have sound understanding of the below three :
- Data Science : Understand customer behaviour through basic report to advanced ML & Cloud based support.
- Digital Transformation & Digital Marketing : Understand the nuances of how digital transformation can help automate , build stabilization and scalability , Digital Media channels to target and have a faster and robust go to market strategies.
- Customer Value Mangement : Understand the potential of the acquired subscribers , nurture and engage them meaningfully , also plan and anticipate churn and retention .
With the current setup and an atmosphere where everyone is hustling to achieve their KPIs and “I dont care what the other guy is doing” , Insecurities and reluctance to share learnings have only perpetuated “Stagflated Skills” and eliminates the chances of upskilling.
How to overcome this challenge?
Either we learn and understand all three by going through millions of videos or follow the method below :
Marketing Arthasastra , an youtube channel has come up with a free course to cover all three by imparting 10,000+ hours of cross functional knowledge burnt into their “21X FINESSE MARKETING SERIES ” . I have shared the link below and it covers the above need through a free course aimed at upskilling the marketeers who are currently struggling to learn or build a cross functional 360 strategy.
Youtube : https://www.youtube.com/watch?v=J0kc6ihjuw8&list=PLe1XII6-dMQl7lzzpy_cfwgJCRqCGh-OD
Please do share with me your views , this shall help us develop and implement more advanced strategies for everyone to learn.
Marketing is for everyone!
Cheers
Ganesh
Disclaimer : The author is the founding chief mentor of Marketing Arthasastra and is interested in helping the underprivileged to get access to advanced Marketing methods .